There are certain models that seem destined for immortality from the first second you lay your eyes on them. The adidas UltraBoost was that. It combined high-level performance with smart minimalist design in a way that saw form meet function to the point of perfection.
The initial UltraBoost colorways were fairly simple as well, usually letting the design of the shoe speak for itself with only one or two colors used to tell the story. The look perfectly embodied where design and fashion trends were going at the time, but what about a different time in adidas history?
The 80s and 90s were a neon-soaked celebration of vibrant color, poignantly encapsulated by the original ZX range, which boasts some of the most wildly enticing colorways in sneaker history.
The adidas UltraBoost 1.0 DNA "ZX Collection” reimagines the UltraBoost aesthetic through the lens of another era, bringing three of the most memorable ZX colorways to a modern day adidas Running icon.
Color and design elements of the ZX 6000, 8000 and 9000 give the futuristic identity of the UltraBoost an eye-catchingly familiar look courtesy of a radiant trip down adidas memory lane.
The collection will be available 12 midnight EST this Friday, April 30th at PackerShoes.com ($180 each).