The Levi's brand reaches back over 170 years. It carries a legacy of durability and craftsmanship second to none, with the singular distinction of inventing jeans in 1873 by adding copper rivets to waist overalls. The brand is still a worldwide force, as it continues to innovate and expand its horizons with collaborators on garments that go beyond the iconic 501.
The Levi's brand reaches back over 170 years. It carries a legacy of durability and craftsmanship second to none, with the singular distinction of inventing jeans in 1873 by adding copper rivets to waist overalls. The brand is still a worldwide force, as it continues to innovate and expand its horizons with collaborators on garments that go beyond the iconic 501.
