Packer dives into the adidas archives to inject a unique, creative lens to the FYW Intimidation. Designed by Shane Ward and originally released in 1999 during the Feet You Wear movement under guidance of-then creative director Peter Moore, the FYW Intimidation was one of many adidas silhouettes that helped shape modern footwear design.
External TPU cages inspired by how the human foot operates with support from ligaments and tendons sits atop the iconic FYW outsole which mimics the shape and natural curves of the human foot. Reworked tooling complemented by muted tones in Stone Grey and Tech Ink see each pair arrive with an understated yet striking look. Packer branding coupled with the Freddie the Foot logo on the insoles rounds out each pair.
The Packer for adidas FYW Intimidation in Stone Grey and Tech Ink will be available exclusively at Packer on Friday, May 5th, online & in store at our Teaneck & Jersey City locations.
Photographer: Samuel St-Onge
Photo assistant: Philippe St-Pierre
Make up + hair: Mayssa Bahmed
Models: Tristan Houle, Sophia Filippova & Youri White
Assistant Styling: Kolyanne Yorn
Assistant Prod: Loup Ferschke
Product photography: Packer